Campaign urges over-40s to live healthier lifestyles

We may be living longer than ever, but many people in the UK are spending their retirement living with ill health, says the latest campaign from Public Health England.

Called One You, the campaign has been set up to encourage people in their 40s and older to take control of their health to avoid the onset of diseases caused by modern-day life when they retire.

Everyday habits and behaviours – such as eating too much unhealthy food, drinking more than the recommended amount, smoking and not being physically active – are responsible for around 40 percent of all deaths in England, the campaign suggests. And at the moment, 42 percent of adults in midlife are living with at least one long-term health condition that increases their risk of early death and disability.

Yet many diseases that impact people’s health and shorten their active lives can be prevented, says Professor Sir Muir Gray, clinical adviser for the campaign.

“One You is designed to help every individuals identify not only their risks but also the pressures they face in their life and the stress that results, and then support them with personalised tools and advice,” says Professor Gray.

“The campaign will help adults to move more, eat well, drink less and be smoke free. One You will also provide information on how people can reduce their stress levels and sleep better.

“Modern day life makes it hard for people to live healthily, with bigger portions for everything we eat, a desk-bound job or a long commute. One You gives people the chance to reappraise their lifestyle choices, put themselves first and do something about their own health before it’s too late.”

There’s lots of information on how to live a healthier lifestyle on the One You campaign’s website. One way to get started is to take the How are you? quiz, which assesses how you’re doing now and offers personalised advice to help improve your chances of living to a ripe and healthy old age.

“For the first time, Public Health England is launching a campaign that talks to adults directly about all of the things they can do to improve their health,” says PHE national director Professor Kevin Fenton. “We want everyone across the country to know that it is never too late to get your health back on track.”

If you need help with improving your lifestyle, your local Careway pharmacist also has plenty of advice and support – and you don’t need an appointment for a chat. Find your nearest Careway pharmacy by using our Pharmacy Finder.